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來源:http://www.fssxhyy.com  日期:1970-01-01

由于該村地域劃分相對較小,在該村有限的空間內,墻體廣告不僅接觸率高,而且接觸頻率高。村口聚在路邊聊天是農民傳統的消遣方式。此外,高速公路兩側的墻體廣告將成為游客觀看的目標,這在一定程度上擴展了墻體廣告的接觸范圍。
  Due to the relatively small regional division of the village, in the limited space of the village, wall advertising not only has a high contact rate, but also has a high contact frequency. It is a traditional way for farmers to chat at the roadside. In addition, the wall advertisements on both sides of the highway will become the target for tourists to watch, which to a certain extent expands the contact scope of the wall advertisements.
  第二,純粹的發布環境
  Second, pure publishing environment
  一面墻只發布一面墻廣告,廣告環境簡單,干擾程度小。與電視廣告、廣播廣告、平面媒體的系列產品廣告相比,墻面廣告的干擾程度很小。這有利于墻壁廣告的傳播。
  One wall only publishes one wall advertisement, the advertisement environment is simple, the interference degree is small. Compared with TV advertisement, broadcast advertisement and print media series product advertisement, the interference degree of wall advertisement is very small. This is conducive to the dissemination of wall advertising.
  三是針對性強。
  Third, it has strong pertinence.
  墻式廣告作為農村市場的廣告媒體,在三到六個層次的市場中對企業的發展起到了很好的促進作用??梢越Y合企業的具體領域進行有效的宣傳。
  As the only advertising media in the rural market, wall advertising plays a very good role in promoting the development of enterprises in three to six levels of market. It can be combined with the specific areas of the enterprise for effective publicity.
山東墻體廣告
  第四,回憶的理想程度。
  Fourth, the ideal degree of memory.
  36%的受訪者能回憶起一些墻上的廣告,而64%的人不能。通過對農民記憶中的廣告進行分析,發現這些廣告大多采用電視與墻面廣告的媒介組合形式,廣告內容突出。
  36% of respondents can recall some advertisements on the wall, while 64% can't. Through the analysis of the advertisements in the memory of farmers, it is found that most of these advertisements adopt the media combination form of TV and wall advertisements, and the contents of the advertisements are prominent.
  第五,注重利益承諾的廣告語言具有很強的感染力。
  Fifth, the advertising language that pays attention to the interest commitment has a strong appeal.
  我們詢問了被調查者三種不同類型的廣告語中哪一種更吸引他們,結果顯示,村民們對帶有價格標簽的廣告語更感興趣。因此,農民注重現實,墻上的廣告是適合利益承諾的。
  We asked the respondents which of the three different types of advertising words attracted them more. The results showed that the villagers were more interested in the advertising words with price tags. Therefore, farmers pay attention to reality, and the advertisements on the walls are suitable for the promise of interests.
  結論
  conclusion
  經過商品經濟在農村的洗禮,產生了其獨特的廣告形式——墻式廣告。農村廣告媒介環境的現狀決定了墻面廣告存在的合理性。同時,特定的居住環境使得壁報廣告成為農村地區較為流行的一種廣告形式,其低廉的成本和針對性的傳播優勢使其成為企業進入農村市場的重要選擇。
  After the baptism of commodity economy in rural areas, it has produced its unique form of Advertising - wall advertising. The current situation of rural advertising media environment determines the rationality of the existence of wall advertising. At the same time, the specific living environment makes the wall newspaper advertisement become a more popular form of advertisement in rural areas. Its low cost and targeted communication advantages make it an important choice for enterprises to enter the rural market.
  以上就是山東墻體廣告對墻體廣告的實效性的詳細介紹,想要了解更多請點擊官網http://www.fssxhyy.com
  The above is a detailed introduction to the effectiveness of wall advertising in Shandong Province. For more information, please click http://www.fssxhyy.com
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