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來源:http://www.fssxhyy.com  日期:1970-01-01

  對于農民來說,獲取信息的途徑相對有限。據相關調查結果顯示,農民接觸媒體更頻繁的活動是看電視和聽廣播,接觸率分別為90.3%和64.6%,接觸率的是報紙,接觸率為6.4%。也就是說,在大眾媒體中,只有電視和廣播是農民經常接觸的廣告媒體。而周圍的戶外媒體,除了墻上的廣告,別無選擇。因此,作為媒體組合的重要組成部分,墻廣告在廣大農村土地將有機會展示它的技能。從廣告效果層面來看,墻式廣告主要達到了意識層面,而墻式廣告與電視等其他媒體的結合使用,可以產生媒體組合的協同效應。就目前農村媒體市場而言,電視廣告的播出成本相對較高,企業的明智之舉是利用電視媒體樹立公信力和知名度,然后利用廉價的二次媒體來鞏固形象,增強受眾的記憶。在農村市場,墻體是一種理想的二次媒介,性價比高,適合作為廣告活動的輔助媒介。
  For farmers, access to information is relatively limited. According to the relevant survey results, the most frequent activities that farmers contact the media are watching TV and listening to radio, with the contact rate of 90.3% and 64.6% respectively. The lowest contact rate is newspaper, with the contact rate of 6.4%. In other words, in the mass media, only TV and radio are the advertising media that farmers often contact. The surrounding outdoor media have no choice but to advertise on the wall. Therefore, as an important part of the media mix, wall advertising in the vast rural land will have the opportunity to show its skills. From the perspective of advertising effect, wall advertising mainly reaches the level of consciousness, while the combination of wall advertising and other media, such as television, can produce a synergistic effect of media combination. As far as the current rural media market is concerned, the broadcast cost of TV advertising is relatively high. The wise move of enterprises is to use TV media to establish credibility and popularity, and then use cheap secondary media to consolidate the image and enhance the memory of the audience. In the rural market, the wall is an ideal secondary medium with high cost performance, which is suitable for the auxiliary medium of advertising activities.
山東墻體廣告
  一,高暴露率。
  1、 High exposure.
  除了不識字的村民外,所有的受訪者都說他們看過墻上的廣告。在回答問卷的不識字的農民中,67%的人問其他人墻上的廣告說了什么。因此,不知道墻壁廣告內容的村民比例相當小。
  All but the illiterate villagers said they had seen the ads on the wall. Of the illiterate farmers who answered the questionnaire, 67% asked others what the ads on the walls said. Therefore, the proportion of villagers who do not know the content of wall advertisements is quite small.
  由于該村在地理分區上相對較小,在該村有限的空間里,墻體廣告不僅有較高的接觸率,而且有較高的接觸頻率。聚集在村邊閑聊是農民的傳統消遣。此外,高速公路兩側的墻體廣告將成為游客觀看的目標,這在一定程度上擴展了墻體廣告的接觸范圍。
  Due to the relatively small geographical division of the village, in the limited space of the village, wall advertising not only has a high contact rate, but also has a high contact frequency. It is a traditional pastime for farmers to gather around the village and chat. In addition, the wall advertisements on both sides of the highway will become the target for tourists to watch, which to a certain extent expands the contact scope of the wall advertisements.
  第二,純粹的發布環境
  Second, pure publishing environment
  一面墻只發布一面墻廣告,廣告環境簡單,干擾程度小。與電視廣告和廣播廣告相比,墻壁廣告干擾小。這對墻廣告的傳播非常有益。
  One wall only publishes one wall advertisement, the advertisement environment is simple, the interference degree is small. Compared with TV ads and radio ads, wall ads have less interference. This is very useful for the dissemination of wall advertising.
  第三,針對性強。
  Third, it has strong pertinence.
  墻式廣告作為農村市場的廣告媒介,對三、六級市場的發展起到了很好的促進作用??梢越Y合企業具體區域進行有效的宣傳。
  As the only advertising medium in the rural market, wall advertising has played a good role in promoting the development of the third and sixth level markets. Effective publicity can be carried out in combination with specific areas of the enterprise.
  第四,回憶的理想程度。
  Fourth, the ideal degree of memory.
  36%的受訪者能回憶起一些墻上的廣告,而64%的人不能。通過對農民能回憶起的廣告進行分析,發現這些廣告大多采用電視與墻面廣告的媒介組合形式,廣告內容突出。
  36% of respondents can recall some advertisements on the wall, while 64% can't. Through the analysis of the advertisements that farmers can recall, it is found that most of these advertisements adopt the media combination form of TV and wall advertisements, and the contents of the advertisements are prominent.
  第五,注重承諾的好處,廣告語言具有很強的感染力。
  Fifth, pay attention to the benefits of commitment, advertising language has a strong appeal.
  當我們詢問被調查者三種不同類型的口號中哪一種更吸引他們時,村民們對標有明確價格的口號更感興趣。由此可見,農民注重現實,墻壁廣告適合利益承諾
  When we asked the respondents which of the three different slogans was more attractive to them, the villagers were more interested in the slogans with clear prices. It can be seen that farmers pay attention to reality and wall advertising is suitable for interest commitment
  以上就是對山東墻體廣告為什么把農村作為廣告發布對象的詳細介紹,想要了解更多請點擊官網http://www.fssxhyy.com
  The above is a detailed introduction to why Shandong wall advertising regards rural areas as the advertising target. To learn more, please click http://www.fssxhyy.com
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