服務熱線:400-6688-603
當前位置:首頁 - 新聞動態 >

來源:http://www.fssxhyy.com  日期:1970-01-01

墻面廣告是商品促銷的重要手段,具有鮮明的功利性和強大的經濟功能。墻壁廣告也是一種社會文化現象,是社會文化的一部分,因此具有文化特征和功能。當我們利用墻廣告的經濟功能,我們也應該把廣告放在社會文化體系,充分了解商業廣告的文化功能及其文化的責任,以便更好地利用它,讓它發揮積極作用在社會精神文明的建設。
  Wall advertising is an important means of commodity promotion, with distinct utility and strong economic function. Wall advertising is also a social and cultural phenomenon, is a part of social culture, so it has cultural characteristics and functions. When we use the economic function of wall advertisement, we should also put advertisement in the social cultural system, fully understand the cultural function of commercial advertisement and its cultural responsibility, so as to make better use of it and let it play an active role in the construction of social spiritual civilization.
  廣告所傳達的關于商品、服務、企業、經濟、科技、文化等方面的信息是人類創造的物質文化和精神文化的反映。廣告主體采取“文化攻擊”的策略,利用文化的力量來召喚受眾,在廣告中注入文化內容,增加廣告的文化內容。我們可以看到,現代墻廣告介紹各種商品和服務,不僅展示廣告產品的特點,功能,作用,消費者的利益做出承諾,和墻上的廣告傳播文化意識、多元的文化景觀的特點,介紹發達國家的時尚,解釋了廣告商品和文化之間的關系。這些內容為廣告產品增加了文化附加值,增加了文化吸引力。因此,墻壁廣告成為一種社會文化現象,表現出商業效用與社會文化的雙重色彩。它具有經濟和文化的功能,不再是簡單的推銷工具。廣告文化不僅代表一定的物質文化和行為文化,而且屬于概念文化和精神文化。在當今沒有差異性和同質化的市場競爭中,廣告文化的影響往往大于廣告產品本身的競爭力。如果受眾認同廣告文化,就會接受廣告商品或服務,成為商品的消費者和服務的使用者。
  The information about commodities, services, enterprises, economy, science and technology, culture and so on conveyed by advertisements is the reflection of material culture and spiritual culture created by human beings. The advertising subject adopts the strategy of "cultural attack", using the power of culture to summon the audience, injecting cultural content into the advertisement, and increasing the cultural content of the advertisement. We can see that the modern wall advertising introduces various goods and services, not only shows the characteristics, functions, functions of the advertising products, the commitment of the interests of consumers, and the characteristics of the cultural awareness of the wall advertising and the multi-cultural landscape, introduces the fashion of developed countries, and explains the relationship between the advertising goods and culture. These contents add cultural added value and cultural attraction to advertising products. Therefore, wall advertising has become a social and cultural phenomenon, showing the dual color of commercial utility and social culture. It has economic and cultural functions and is no longer a simple marketing tool. Advertising culture not only represents certain material culture and behavior culture, but also belongs to concept culture and spiritual culture. In today's market competition without difference and homogeneity, the influence of advertising culture is often greater than the competitiveness of advertising products themselves. If the audiences agree with the advertising culture, they will accept the advertising goods or services and become the consumers of the goods and the users of the services.
山東墻體廣告

  廣告中的文化內容,尤其是價值觀和生活方式,無論是傳統的還是現代的,積極的還是消極的,都會通過傳播滲透到生活中,影響受眾的思想和行為。并多次發布廣告,借助技術和藝術手段加強廣告的視聽沖擊力和“設問題”制造轟動效應,也使其滲透、影響更強。消費者的購買行為往往是文化選擇的實踐。這些選擇有些是理性的,有些是盲目從眾的,但他們可以解釋,墻廣告不僅改善了人們的物質生活和行為,而且深入人心,影響人們的文化心理,影響人們的意識形態。
  The cultural content in advertisement, especially the values and life style, whether traditional or modern, positive or negative, will permeate into the life through communication and affect the audience's thoughts and behaviors. With the help of technology and art means, it can strengthen the audio-visual impact of advertisements and create a sensational effect by "setting up problems", which also makes its penetration and influence stronger. The purchase behavior of consumers is often the practice of cultural choice. Some of these choices are rational, some are blindly following the crowd, but they can explain that wall advertising not only improves people's material life and behavior, but also deeply rooted in people's hearts, affects people's cultural psychology, and affects people's ideology.
  以上就是對山東墻體廣告的實際意義的詳細介紹,想要了解更多請點擊官網http://www.fssxhyy.com
  The above is a detailed introduction to the practical significance of Shandong wall advertising. To learn more, please click http://www.fssxhyy.com
上一篇:墻體廣告效率更大化如何突破?
下一篇:噴繪膜廣告突破方向都有哪些?
人摸人人人澡人人超碰_超碰国产人人做人人爽_国产人人看人人拍视频_大芭蕉天天视频在线观看