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來源:http://www.fssxhyy.com  日期:1970-01-01

1. 應該有一個階段性的(如新產品的推出,如一個推廣周期等)和一個較長的時間限制(如年度)的宣傳計劃,應配合一個執行系統,以確保計劃的實施。
  1. There should be a phased (such as the launch of new products, such as a promotion cycle, etc.) and a longer time limit (such as the annual) publicity plan, which should be coordinated with an implementation system to ensure the implementation of the plan.
  眾所周知,無論是產品的銷售點,消費者的購買點,還是營銷傳播的主題,都具有階段性的相同和統一的基本特征。此外,為了樹立產品品牌、企業品牌和行業品牌的形象和聲譽,廣告具有系統工程的特點。然而,在實踐中,宣傳的無計劃性和隨意性正在嚴重破壞這一制度。
  As we all know, no matter the point of sale of the product, the point of purchase of the consumer, or the theme of marketing communication, all have the same and unified basic characteristics in stages. In addition, in order to establish the image and reputation of product brand, enterprise brand and industry brand, advertising has the characteristics of system engineering. However, in practice, the unplanned and random nature of propaganda is seriously undermining the system.
  防止一種試圖“花心”的態度將他引入歧途。
  To prevent an attempt to "flower heart" attitude led him astray.
  在筆者以一家房地產企業顧問的頭銜,存在著產品質量、內外環境、品牌美譽度都較弱的房地產銷售過程。該公司面臨著來自房地產銷售的壓力,為了“省錢”和“考驗媒體”而做廣告。
  In the title of a real estate enterprise consultant, there is a real estate sales process with weak product quality, internal and external environment, brand reputation. The company is under pressure from real estate sales to advertise for "saving money" and "testing the media.".
  廣告效應”,在項目區域的四個主流都市報紙,階段的半版的廣告,然后停止了大半個月等媒體的廣告效果(不知道,對于一個特定的報紙廣告,至少連續三需要出現更好的廣告效果);看不到多少效果,更謹慎,和原來的1/2版的廣告變得傳統1/4版的大小(不知道,當前房地產廣告上面1/3版的廣告規范擁擠,在布局、布局的布局廣告必然會被淹死在有力的手);仍然很難看到效果,企業仍然不能確定哪些報紙媒體是更適合自己的有效媒體,甚至不知道如何做廣告。
  Advertising effect ", in the four mainstream urban newspapers in the project area, the first stage of half page advertising, and then stopped the advertising effect of the media such as half a month (I don't know, for a specific newspaper advertising, at least three consecutive need to have better advertising effect); less effect, more cautious, and the original 1 / 2 version of the advertising has become the traditional 1 / 4 version size (I don't know, the current real estate The 1 / 3 version of the ads above are standard and crowded, and the layout ads in layout and layout will inevitably be drowned in a powerful hand); it is still difficult to see the effect, and enterprises still can't determine which newspaper media is the most suitable for their own effective media, and finally they don't even know how to make ads.
  通過這個例子不難看出,企業缺乏基本的信息傳播常識,急需的支持?;谶@樣的理解,我被邀請成為他們的營銷顧問。
  Through this example, it is not difficult to see that enterprises lack basic information dissemination common sense and need professional support urgently. Based on this understanding, I was invited to be their marketing consultant.
  3、相信的眼光,選擇更適合的力量。
山東墻體廣告

  3. Believe in professional vision, choose the most suitable professional strength.
  藝術已經專門化了,這在社會分工越來越細化的今天更是如此。但許多人不相信它。如:央視搜索網等調查公司不顧調查結果,對其東、西一個媒體嘗試效果;的規劃力量策劃東臨西臨的解決方案,選擇自己主觀臆測更有效的實施;的設計力量將原稿融入自己的作品美學走向;等等。
  Art has been specialized, which is more and more detailed in the social division of labor today. But many people don't believe it. Such as: CCTV search network and other professional investigation companies ignore the results of the investigation and try the effect on the East and west media; professional planning forces plan the solutions facing the East and the west, choose the most effective implementation of their own subjective conjecture; professional design forces integrate the original into their own work aesthetic trend; and so on.
  以上就是山東墻體廣告效率更大化的詳細介紹,想要了解更多請點擊官網http://www.fssxhyy.com
  The above is a detailed introduction to the greater efficiency of wall advertising in Shandong Province. To learn more, please click http://www.fssxhyy.com
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