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來源:http://www.fssxhyy.com  日期:1970-01-01

墻面廣告以其數量龐大、覆蓋面廣、超強的滲透力,抓住農村消費者的心理,掠奪消費者的注意力資源。
  Wall advertising with its large number, wide coverage, super penetration, seize the psychology of rural consumers, plunder consumers' attention resources.
  對于墻壁廣告來說,選擇正確的位置是成功的一半。優質的資源可以形成一個完整有效的廣告網絡,從而以更低的成本形成更好的廣告效果。如何選擇合適的地方擺放,真的要注意。
  For wall advertising, choosing the right location is half the battle. High quality resources can form a complete and effective advertising network, so as to form a better advertising effect at a lower cost. How to choose the right place to put, really need to pay attention to.
  ,流
  Stream
  廣告的目的是“廣告”,墻上廣告更基本的訴求是:被更多的人看到。在某種程度上,墻式廣告與位置無關,而是與流量有關,因為流量意味著曝光。
  The purpose of advertisement is "advertisement". The basic demand of wall advertisement is to be seen by more people. To some extent, wall advertising is not about location, it's about traffic, because traffic means exposure.
  在正常情況下,墻面廣告點位將選擇在:國道、省道兩側的醒目位置、縣鄉的主要十字路口、村寨、學校等地附近。
  Under normal circumstances, the location of wall advertising points will be selected near the National Road, the eye-catching positions on both sides of provincial road, the main intersections of counties and townships, villages, schools and other places.
  人員和車輛的流量越大,廣告的曝光量越大,用戶的影響越大,就有可能達到更好的廣告效果。
  The greater the traffic of people and vehicles, the greater the exposure of advertisements, and the greater the impact of users, it is possible to achieve the best advertising effect.
山東墻體廣告
  2、干擾程度
  2. Interference degree
  所謂廣告干擾度,就是大量信息在一定時間內集中于“轟炸”受眾,形成廣告信息的相互干擾和抵消。
  The so-called advertising interference degree is that a large amount of information is concentrated on "bombing" the audience in a certain period of time, forming the mutual interference and offset of advertising information.
  三世。觀眾的匹配程度
  III. Audience match
  受眾匹配度是指墻面廣告的覆蓋群體與廣告客戶的目標消費者之間的一致性。重疊度越高,廣告的傳播效果越好,廣告價值越大。相反,即使媒體有巨大的人流,但與廣告的目標受眾不匹配,其廣告價值幾乎為零。
  Audience matching refers to the consistency between the coverage groups of wall advertisements and the target consumers of advertisers. The higher the degree of overlap, the better the effect of advertising communication, the greater the value of advertising. On the contrary, even if the media has a huge flow of people, but it does not match the target audience of the advertisement, its advertising value is almost zero.
  受眾匹配度是考慮廣告投放位置的關鍵因素,也是衡量廣告價值的重要因素。它決定了受眾是否感興趣,是否購買,更終體現在墻廣告的有效轉化率上。
  Audience matching is the key factor to consider the placement of advertisements, and it is also an important factor to measure the value of advertisements. It determines whether the audience is interested in, whether to buy, and ultimately reflected in the effective conversion rate of wall advertising.
  不同產品的消費者差異很大,不同消費者的生活和活動范圍也不同,這也影響了壁掛廣告的投放。例如,在交通要道上放置汽車零部件的廣告,在學校附近放置文化產品的廣告。
  The consumers of different products are quite different, and the scope of life and activities of different consumers are also different, which also affects the placement of wall mounted advertisements. For example, advertisements for auto parts should be placed on the main traffic roads, and advertisements for cultural products should be placed near schools.
  當然,根據品牌的不同訴求,墻面廣告的位置選擇標準也往往不同。但在大多數情況下,流量、干擾度和受眾匹配度是放置位置選擇中不可忽視的核心要素。
  Of course, according to the different demands of the brand, the location selection criteria of wall advertising are often different. However, in most cases, traffic, interference and audience matching are the core elements that can not be ignored in location selection.
  以上就是對如何讓山東墻體廣告發揮更率的方式的詳解介紹,想要了解更多墻體廣告咨詢,歡迎訪問官網http://www.fssxhyy.com
  The above is a detailed introduction to how to make the most efficient way of wall advertising in Shandong. To learn more about wall advertising consultation, please visit the official website http://www.fssxhyy.com
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