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來源:http://www.fssxhyy.com  日期:1970-01-01

  從統計數據可以看出,墻上的廣告標語極其簡潔易懂,有的還押韻對偶,容易識別和記憶。同時,廣告的墻面雖然顏色單一,但并不鮮亮和顯眼。實地調查發現,廣告多以藍色、綠色、橙色、紅色等顏色為主,文字以白色、淡黃色等顏色為主,與背景顏色對比強烈。此外,字體較大,一般選擇黑體,識別度高。
  From the statistical data, we can see that the slogans on the wall are extremely simple and easy to understand, some of them rhyme and are dual, easy to identify and remember. At the same time, although the color of the advertising wall is single, it is not bright and conspicuous. According to the field survey, most of the advertisements are blue, green, orange, red and other colors, while the text is mainly white, light yellow and other colors, which is strongly contrasted with the background color. In addition, the font is large, generally black type, high recognition.
  由于節儉的消費習慣,與農村消費者日常生活密切相關的產品信息和能夠提供給他們實際利益的促銷信息是引起他們注意的另外兩個重要因素。此外,品牌也是消費者關注的。消費者關注品牌有一個前提,即消費者已經聽說過或相對熟悉該品牌。這就是廣告商的媒體組合策略的用武之地。
  Due to the thrifty consumption habits, the other two important factors that attract their attention are the product information closely related to the daily life of rural consumers and the promotion information that can provide them with practical benefits. In addition, brand is also the focus of consumers' attention. Consumers pay attention to the brand on the premise that they have heard or are relatively familiar with the brand. This is where advertisers' media mix strategies come into play.
山東墻體廣告
  廣告對受眾購買行為的影響。在調查中,我們發現,令人驚訝的是,超過一半的農村消費者被墻壁廣告影響,并有購買行為。墻報廣告對受眾購買行為的影響影響受眾群體中到達受眾的人數比例影響購買行為從未受到影響。
  The influence of advertisement on the audience's purchase behavior. In the survey, we found that surprisingly, more than half of rural consumers are affected by wall advertising and have purchase behavior. The influence of wall newspaper advertisement on the audience's purchase behavior the proportion of people who reach the audience has never been affected.
  我們簡單的了解了受眾在看到廣告后產生購買行為的原因。分析受廣告影響的購買行為的原因,在受影響的人群中,廣告產品的參數數量所占的比例正是生活所需要的。與受眾z更初關注墻面廣告信息的原因相同,“產品正是人們生活所需要的”這一理由占據了首位。
  We have a simple understanding of the audience's purchase behavior after seeing the advertisement. This paper analyzes the reasons of the purchase behavior affected by the advertisement. Among the affected people, the proportion of the number of parameters of the advertisement products is just what life needs. The same reason that the audience Z initially paid attention to the wall advertising information, "the product is exactly what people need in their life" is the first reason.
  廣告商也在捕捉觀眾的實用主義心理。事實上,為了實現任何z產品的銷售目標,都需要把握消費者的原始需求。要滿足消費者的購買需求,首先要滿足消費者的購買欲望。同時,促銷在農村居民的購買過程中仍然具有強大的驅動力。近30%的買家表示,他們曾在電視或其他媒體上看到過該品牌,近18%的買家表示,他們喜歡該品牌的廣告。
  Advertisers are also catching the audience's pragmatism. In fact, in order to achieve the sales target of any Z product, we need to grasp the original needs of consumers. In order to meet the demand of consumers, the first thing is to meet the desire of consumers. At the same time, promotion still has a strong driving force in the purchase process of rural residents. Nearly 30% of buyers said they had seen the brand on TV or other media, and nearly 18% said they liked the brand's ads.
  這方面顯示了品牌形象,促進發揮購買力時,另一方面也表明,作為次要的理想比媒體,充分發揮在墻上廣告具有較高的重合度,到達率高,電視和其他媒體的墻體和組合為企業營銷活動是一個很好的策略。因為墻式廣告不僅可以作為一種長期的記憶提醒,還可以以其靜態的、圖形化的、原始的形式和動態的、影視化的、深入的廣告形式,在消費者的生活中形成一堵廣告墻。
  On the one hand, it shows the brand image and promotes the exertion of purchasing power. On the other hand, it also shows that as a secondary ideal than media, giving full play to the wall advertising has a high degree of coincidence and high rate of arrival. The wall and combination of TV and other media is a good strategy for enterprise marketing activities. Because wall advertising can not only serve as a long-term memory reminder, but also form an advertising wall in consumer's life with its static, graphic, original form and dynamic, film and television, in-depth advertising form.
  墻壁廣告作為一種輔助媒介,甚至可以在營銷活動中與某些區域的現場銷售產生良好的互動,產生媒介組合的協同效應?;拭魈柲艿纳眢w廣告,穿梭于城鎮和村莊之間,以及它在當地制作的墻壁廣告,對觀眾產生了強烈的影響。此外,消費者對廣告真實性的評價也與廣告商的媒介組合策略密切相關。
  As an auxiliary medium, wall advertisement can even interact well with the on-the-spot sales in some areas in the marketing activities, resulting in the synergy effect of the media combination. Huangming Solar's body advertising, shuttling between towns and villages, as well as its local wall advertising, has a strong impact on the audience. In addition, consumers' evaluation of advertising authenticity is closely related to advertisers' media mix strategy.
  以上就是山東墻體廣告怎么寫才能抓住消費者的消費心理的詳細介紹,想要了解更多請點擊官網http://www.fssxhyy.com
  The above is a detailed introduction of how to write Shandong wall advertisement to grasp consumers' consumption psychology. To learn more, please click http://www.fssxhyy.com
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